Submission #342 | Renzo Lopez and Richard Jaffe: Sensorial Ambiguity — “Despite this long running inequality of marketing and promotion, during the 2016 Rio Olympic season the Paralympics broke worldwide audience records by eclipsing the audience of the main, heavily marketed Olympics by 500 million worldwide viewers to reach a total audience of 4.1 billion. Given this condition along with the hidden, underappreciated nature of the Paralympics, it is the goal of this Project to create a spatial experience which will promote and enhance the public perception of Paralympic athletes.”